We offer you knowledge and care
CEO Maria Miguel
Our story
It all started with wanting to get out of my comfort zone, with the desire to get back into direct contact with the customer as I learned when I started working as a local guide in Barcelona. I was in Berlin, and at the same moment I wanted to change, we noticed that there was a lack of products in Spanish in the city. The German capital was opening up to international tourism after the 2006 World Cup and had a lot to do.
We launched the cultourberlin brand in 2008 with the mission to offer an accessible product to all individual travelers from the Spanish and Latin American markets with guided tours in Spanish in Berlin and its surroundings. Quality tours, personalized and with a completely fresh air that would break with the model of that time, the organized trips.
The cultourberlin brand was soon positioned, the team grew and the sum of experience and demand led us to consolidate the incoming agency in 2012, today the leading inbound tourism agency in Germany for the Spanish and Latin American markets.
The challenges and obstacles have not made us lose our love for Berlin and passion about Germany as a tourist destination. We have big plans and we want you to be part of our story.
Our values
Transparency
Clear communication is the basis of a good relationship
Trust
There is no good business without trust
People
The human value is the success of our product
Future
Our commitment is to achieve a better tourism building and helping the industry
We make
your experience
in Germany
exciting and special
Timeline
2008
Founding of cultourberlin
Founding of cultourmunich and cultour-incoming, entering the B2B segment
2012
2013
Entry into a new market: Brazil
Start of our digitalization processes
2016
2017
M&A, restructuring and increase in marketing resources
Entry into new markets: Colombia, Peru, Mexico. Entry into the luxury travel segment by participating in ILTM and organizing FamTrips for Rocco Forte Hotels. Closing of the cultourmunich brand
2018
2019
Closing of the year with 50k tours sold, 20k travelers on tailor-made trips, 15 MICE groups, a team 4 professionals in the sales and marketing departments and 25 local guides in Berlin.
Pandemic and its challenge: maintain team, company and digitalization projects
2020
2021
Launch of the B2B podcastTurismo y el Coronavirus, led and hosted by Maria Miguel
Entry into new markets, active promotion of other segments, launch of new content and new brands: cultourPACKS, cultourUNIQUE and cultourBEYOND
2023
Career
Be part of our team and be another important actor or actress in our story.