We offer you knowledge and care

CEO Maria Miguel

Our story

It all started with wanting to get out of my comfort zone, with the desire to get back into direct contact with the customer as I learned when I started working as a local guide in Barcelona. I was in Berlin, and at the same moment I wanted to change, we noticed that there was a lack of products in Spanish in the city. The German capital was opening up to international tourism after the 2006 World Cup and had a lot to do.

We launched the cultourberlin brand in 2008 with the mission to offer an accessible product to all individual travelers from the Spanish and Latin American markets with guided tours in Spanish in Berlin and its surroundings. Quality tours, personalized and with a completely fresh air that would break with the model of that time, the organized trips.

The cultourberlin brand was soon positioned, the team grew and the sum of experience and demand led us to consolidate the incoming agency in 2012, today the leading inbound tourism agency in Germany for the Spanish and Latin American markets.

The challenges and obstacles have not made us lose our love for Berlin and passion about Germany as a tourist destination. We have big plans and we want you to be part of our story.

Our values


Clear communication is the basis of a good relationship


There is no good business without trust


The human value is the success of our product


Our commitment is to achieve a better tourism building and helping the industry

We make
your experience
in Germany
exciting and special



Founding of cultourberlin

Founding of cultourmunich and cultour-incoming, entering the B2B segment



Entry into a new market: Brazil

Start of our digitalization processes



M&A, restructuring and increase in marketing resources

Entry into new markets: Colombia, Peru, Mexico. Entry into the luxury travel segment by participating in ILTM and organizing FamTrips for Rocco Forte Hotels. Closing of the cultourmunich brand



Closing of the year with 50k tours sold, 20k travelers on tailor-made trips, 15 MICE groups, a team 4 professionals in the sales and marketing departments and 25 local guides in Berlin.

Pandemic and its challenge: maintain team, company and digitalization projects



Launch of the B2B podcastTurismo y el Coronavirus, led and hosted by Maria Miguel

Entry into new markets, active promotion of other segments, launch of new content and new brands: cultourPACKS, cultourUNIQUE and cultourBEYOND



Be part of our team and be another important actor or actress in our story.